Like the jungle of different diets and forms of exercise, the clothing industry is also a foggy jungle full of sunny mirror reflections, which makes it difficult for us as both companies and individuals to connect our choices and their impact on the earth.

As the fog clears and we see the jungle, the industry's struggle for demand for "sustainable fashion" is also revealed.Unfortunately, there is no such thing. Every garment we buy has a story and affects our planet. Despite all the nice words like "Green", "Conscious",  "Recycled" and "Offset", it is important to remember that none of these words solve the problem.

These words can confuse and make us think that we have solved the problem of sustainable fashion.

What we need is more transparency and accountability so we can make fact-based decisions when choosing our clothes.

This will help us reduce our impact on the planet and make the fashion industry more sustainable in the long run.



If things continue at this rate, the oceans will consist of more waste than fish by 2050. We must protect our oceans and ensure sustainable use of ocean-based resources and ecosystems. We have always needed the oceans. Now the oceans need us.

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Recycled, responsible and reduced climate footprint are all important factors when reducing climate footprint.

Recycled materials reduce the amount of waste and reduce the need for new resources as well as reduce energy consumption during manufacturing. Together, the process contributes to reduced emissions of greenhouse gases and other pollutants.

ECO NYL® Regressen nylon is an exclusive high-quality Italian fabric that is manufactured by recycling discarded fishing nets and other plastic waste. The fabrics are created from varied trash found in the oceans and on the beaches, a unique story and unique touch is created on each individual fabric and color. Read more about ECO NYL® here

Our prints are OEKO-TEX® 100 certified


Our goal is to always develop exclusive products with less impact on earth, that includes all the details that come with each product.

Our world has a memory on all waste so let it be as less as it can be

Each detail that is wrapped around each product is limited produced & timelessed designed to last shifting trends 

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Product bag - We love working with natural ingredients and are proud that our product bags are made out of mixed natural resources such as corn starch, sugarcane and cassava roots, which makes our products transportation and mositure safe & industrial compostable.

Mailbag - Our paper mailingbags are made out of recycled papers and ready to be reused wich means that you easily can reuse them for your next shipping, Isn´t it great! For each productionorder our production supplier reuse boxes as much as possible to eliminate in-house packaging waste.

HANG TAG - Our hangtags is produced with bluesign certification.

CARD BOARD PAPER - Swedish forestes is the moste magnificent in the world, they are beautiful when they stand tall in the forests but also beautiful as our cardboard paper. Locally & conscious produced.

CARELABELS - We want to keep the numbers of accessories down and one way in this direction is to cancel the wash care labels and turn them in to wash care prints and if they are washed away you always find the wash care instruction digital on our web page.


Without our factories our products would not exist, for us it is important to choose factories with fair working conditions and living wages.

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It is important that our suppliers work with responsible production for the environment, by, among other things, using sustainable energy, purifying the water used and using a minimal amount of chemicals.


We design limited amount of pieces with timeless design that stands the shifting trends. 


Without our partners we wouldn't have any products, we are proud to say that we work with producers that have a conscious production that avoid waste and prefer ecological and recycled materials, they source local materials and trims as a first choice. With in Europe to enshoure etnical and good salerys. Working envoriment.

ur producers has ISO certifications ISO9001:2015 in Quality management and ISO14001:2015 in Environmental management.


We always start from the same fit on all our models so we can minimize fabric waste and reduce the number of samples produced.

All samples we make that are portable  will be out for sell, the rest are recycled to have the possibility of being used for other purposes.


In 2022, domestic transport accounted for 1/3 of Sweden's fossil emissions, transport is inevitably the biggest impact on the climate and will never be 100% sustainable, but let's make it as minimal as we can.

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Through production in Europe, we minimize the distances in transport and reduce our carbon footprint.

When buying from us, we offer neutralizing or compensated transport with minimal impact on the environment.

We are constantly looking for the best way to transport our products.

Our production partners work with DPD, a transport partner that works towards carbon-neutral package delivery and shares our sustainability values.


We think responsible sportswear should be for everyone and always developing more sizes in to our product range, today we offers XS-XXL

It takes time to develop the perfect product with reduced impact. Both to find the right fabrics and accessories but also to calculate the  footprint, which is why we invest in responsibly produced products with full transparency to show you full access into our work.

To make a change takes time, together can we move the wold and make a change. The revolution starts with you today!