Privacy policy
WECY AB, organization number 559207-7720 ("WECY", "we", "us" or "our"), processes your personal data when you visit our websites (wecy.se, wecysportswear.com), use our services, or purchase our products. We are committed to full transparency and respecting your privacy, which is why we have prepared this Privacy Policy.
1. Personal Data We Collect
We collect personal data when you:
Purchase products
Sign up for newsletters
Contact customer support
Browse or interact with our websites
The personal data may include:
Name, email address, phone number
Delivery and billing address
Payment details
IP address and browser data
Website usage behavior
Information you provide voluntarily
2. Purpose, Legal Grounds & Retention
We will retain your personal data only for as long as is legally permissible and necessary for the purposes set out in this Privacy Policy. We may also retain and use your personal data to comply with legal obligations, resolve disputes, enforce our agreements, and provide you with ongoing customer support.
Purchase
Purpose: Fulfill contractual obligations (e.g. process orders, delivery, returns)
Legal Basis: Contractual necessity
Retention: Stored during the validity of the agreement (including warranty). Uncompleted purchases are stored temporarily and then deleted.
Direct Marketing
Purpose: Send newsletters, offers, event invitations
Legal Basis: Legitimate interest
Retention: Until you unsubscribe or if no other legal reason exists to retain your data
Profiling: Based on gender (if provided), location, past purchases, browsing behavior, and interaction with marketing via Klaviyo
Customer Support
Purpose: Assist with inquiries or issues
Legal Basis: Contractual necessity
Retention: Deleted six months after case resolution
Checkout Reminders
Purpose: Remind you of an uncompleted purchase via email
Legal Basis: Legitimate interest
Retention: Deleted within one month unless the purchase is completed
Fraud Prevention
Purpose: Conduct risk assessments and protect website security
Legal Basis: Legitimate interest
Retention: Reviewed and deleted every six months. Cancelled purchases stored for up to two years for analysis
Data Analytics
Purpose: Understand site usage and improve user experience
Legal Basis: Legitimate interest
Retention: Data is anonymized when possible. Anonymized data is not considered personal data
3. Sharing Your Personal Information
We share your personal information with third parties to help us provide our services and fulfill our contracts with you, as described above. For example:
Our online store is hosted on Shopify Inc., which provides us with the e-commerce platform to sell our products and services. Your data is stored via Shopify’s data storage and databases on a secure server behind a firewall. Learn more: Shopify Privacy Policy.
We use Google Analytics to understand how visitors use our site. Learn more: Google Privacy Policy. Opt out here: Google Analytics Opt-Out.
By using our website, you agree that third parties may process your IP address to determine your location for language and currency selection. This data may be stored in a session cookie to ensure consistent browsing experience in your local currency.
We use Klarna as a payment provider in certain countries. To offer you Klarna’s payment options, we share personal data such as contact and order details so Klarna can assess eligibility and tailor offers. Learn more: Klarna Privacy Policy.
We may also share your information to comply with legal obligations, respond to lawful requests, or protect our legal rights.
If data is transferred outside the EU/EEA, it is done in compliance with GDPR and based on the EU Commission’s Standard Contractual Clauses.
We use the following third-party services:
Shopify (e-commerce platform)
Google (analytics)
Facebook (marketing)
Klaviyo (email marketing and behavioral segmentation)
TikTok (marketing and performance tracking)
Pinterest (marketing and advertising analytics)
Klarna (payments and credit checks)
4. Your Rights
Under GDPR, you have the right to:
Access: Request access to the personal data we store about you
Rectification: Correct or complete incorrect/incomplete data
Erasure ("Right to be Forgotten"): Request deletion of your personal data, subject to legal limitations
Restriction: Request that we limit how we use your data
Objection: Object to processing, especially for direct marketing
Portability: Request your data in a structured, commonly used, machine-readable format
Complaint: File a complaint with the Swedish Authority for Privacy Protection (IMY)
You can exercise your rights by contacting us at info@wecy.se.
5. Cookies & Tracking
We use cookies on our site to enhance your shopping experience, analyze traffic and behavior, and personalize content and marketing.
Cookies are small text files stored on your device that may contain an anonymous unique identifier. Some cookies are essential for our site to function, while others help improve performance or personalize services.
Categories of cookies we use:
Necessary cookies: Essential for website functionality and access to core features
Performance cookies: Collect anonymized data about how visitors interact with the site
Analytics cookies: Used to monitor and analyze user behavior
Advertisement cookies: Deliver personalized ads, limit ad repetition, and measure ad effectiveness
We also use third-party cookies from services such as Shopify, Google, Facebook, Klaviyo, TikTok, Pinterest, and Klarna for analytics, advertising, payments, and social media integration.
Examples of cookies and usage:
ProviderTypePurposeRetentionSharingWECYFirst-partySession/cart functionalitySessionNoWECYPermanentCookie consent statusPermanentNoShopifyThird-partyE-commerce & functionalityPermanentYesGoogleThird-partyAnalyticsPermanentYesFacebookThird-partyMarketingPermanentYesKlaviyoThird-partyEmail tracking & segmentationPermanentYesTikTokThird-partyMarketing & performance trackingPermanentYesPinterestThird-partyAdvertising analyticsPermanentYesKlarnaThird-partyPayment processingPermanentYes
If you do not wish to accept cookies, you may adjust your browser settings to block them. However, certain parts of the site may not function properly without them.
6. Behavioral Advertising
We may use your data to deliver personalized ads. You can opt out via:
7. Data Security
We use appropriate technical and organizational measures to protect your data, including secure connections, access controls, logging, vulnerability scanning, and disaster recovery procedures.
8. Changes to This Policy
We may update this policy. All changes will be posted on this page with the updated effective date.
Contact us at info@wecy.se if you have questions or wish to exercise your rights.
Your privacy matters to us. Thank you for trusting WECY.